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I think the use of text is not only good, but is going to be needed for dealers in the future. If you look at our society, it is the norm with the younger generations. I think the key is finding a system that uses all of the features available. We are using text 2 drive, and I used it at my previous dealership. We have huge success on the service side for confirming appointments, and follow up. It really helps find a problem right after service, and not at the survey time. It also lets the customer text a short code and get info on a vehicle on the lot or in an ad, and gives us the capability to text that customer back. All with opt outs. It is does intigrate with elead CRM, but the stand alone version is very powerful.