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How texting saves deals.... Saturday a sales rep and one of my BDC guys were walking an internet customer to used cars looking for an F-150 we had advertised. Both of these guys are new here. They made the mistake of asking a veteran salesman where the truck was and they were told by him that it was sold.

It wasn't. It was back in detail. BDC called the guy back after he left and he just thought we were full of it. He thought he was being toyed with.

His phone number was not in the Cell Phone field in the CRM, but like I always preach, I copied and pasted his home phone into the Cell field and then texted him through the CRM (it is compliant, sends out an opt-in message first). My message came as a manager, apologizing for the confusion. I offered to take pics and send to him via email. He texted right back that he appreciated me digging into it. Long story short, he was at another dealer looking at another F-150 when he got the text.

We stopped him from buying there. He came back here. We have him scheduled for delivery today.

Saved by the text!