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As a consumer, I would love texts for things like service follow ups - or service appointment making ("Hey Chip, what's your mileage looking like?  Do you need to schedule an oil change?").  At the very least I'd respond back with my current mileage so they can update their data...and would book right over text if possible.  I would not like to be mass marketed to over text.



That kind of data I'd prefer in an email...photos, a link, details about the car(s) etc...  Something I know I can read through quickly (and opt of out easily if necessary).