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Obviously this is a legal minefield, but EVERY SINGLE age demographic is using (if not embracing) text messages as their primary communication tool. As a consumer, I HATE the idea of a business bugging me on my phone, but as a business, it is undoubtedly one of the key ways to communicate with customers - especially the Generation 2k crowd. I think it may be as important, if not more so for a business to look for text solutions than it is to embrace mobile platforms.