The key for Dealers to remember to be aware of what the FCC says you can and cannot do.
Many dealers either use text like papa johns and other non-auto business where they try to text market their way into the customer buying.
The challenge is that the mobile consumer (most folks now days) has a shorter buying cycle so after a few days they've likely bough and they don't want to kkeep getting messages.
Also, its best not to have your salespeople texting them from their phone because legally, the FCC says they need a way to opt out if they have opted in to your communication, just like an email unsubscribe.
With our dealers we only use sms for one purpose: lead generation.
Overlay on all ads with call to action. Consumer is NOT added to a marketing list so no risk of future legal issues.
Consumer texts code they see on Ad, they receive a trackable, redeemable, digital coupon with the dealer's offer and a message that says "we will be calling to make sure that you received your special offer".
Dealer receives an email, and a text to let them know the consumers phone number so they can call.
I'm happy answer questions and share best practices.
Helping the best get better,
Mat Koenig
CEO
KonigCo
The Best Mobile Marketing for Automotive Dealers 2013 is KonigCo
