John, I had initially moderated your post due to the heavy self promotion, while at the same time breaking the rules of the community. I encourage you (all vendors) to review our community rules, the do's and don't's. After some thinking, I've decided to allow it. For a few reasons...
The only people/services I see promoting keyword text campaigns, are the one's that sell the service and have something to gain from it. They love promoting and pointing out general statics around SMS and mobile phone usage.
For Example:
- SMS produces engagement rates 6 to 8 times higher than email
- 96% of smartphone users use SMS
- 98% of text messages are read, compared to 22% of emails, 29% of tweets and 12% of Facebook posts
- Text messages are read on average within 5 seconds
- 70% of people in the US would like to receive offers on their mobile phones
- By 2016, 80% of the US population will use mobile phones
Very much like the ones you promote in your own material. But let's agree, these stats have NOTHING to do with supporting performance around Keyword/Short Code text campaigns. Nothing. Just because 96% of smartphone users use SMS, in no way means the average consumer will engage in a short code text campaign - text "doesnotwork" to "66509" for a sales special.
Don't get me wrong, I've been a fan of the "concept". So much so that I've not only tried making it work Once, Twice, but over 4 times throughout the years. Each time was a miserable failure. I'm personally an avid text'r but I've never once engaged in a short code campaign (other than to intentionally go through the user experience).
I have yet to even see/read a convincing case study (industry related or not) that points to a rewarding return with Short Code text campaigns.
Has anyone else tried a short code text campaign lately with success?
