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Our dealerships were closed last Labor Day and at one of them(100 sales/month) we tried an in-house campaign to capture some of those Sunday-Monday shoppers. We created a nice flyer that we put in every car with a message to text the stock number to a number to save an extra $500 or something like that. The number went to a generic account in our CRM(iMagic) and we took it from there. We were able to gather like 5-6 leads from it. It's not exactly a case study, but it was a decent enough test that it's something I'm going to try again in the future on a grander scale.I'm sure vendors offering this service have numerous reasons why their service is awesome, but if you have a capable CRM I don't know why you wouldn't do it yourself. Instead of "Text 'CARS' to 54321" why not "Text our Customer Care Manager Bill at 815-555-1234"As far as texting to communicate with shoppers a lot of our salespeople love it and use it effectively, especially when confirming appointments. In the BDC we use it as well and it's a great tool (though I'll be honest, there's room for improvement). What's been exciting to see is how many of our less than tech savvy veterans on the floor use it and use it well.I would add that while I'm not their biggest fan, iMagic does do texting very well.
Our dealerships were closed last Labor Day and at one of them(100 sales/month) we tried an in-house campaign to capture some of those Sunday-Monday shoppers. We created a nice flyer that we put in every car with a message to text the stock number to a number to save an extra $500 or something like that. The number went to a generic account in our CRM(iMagic) and we took it from there. We were able to gather like 5-6 leads from it. It's not exactly a case study, but it was a decent enough test that it's something I'm going to try again in the future on a grander scale.
I'm sure vendors offering this service have numerous reasons why their service is awesome, but if you have a capable CRM I don't know why you wouldn't do it yourself. Instead of "Text 'CARS' to 54321" why not "Text our Customer Care Manager Bill at 815-555-1234"
As far as texting to communicate with shoppers a lot of our salespeople love it and use it effectively, especially when confirming appointments. In the BDC we use it as well and it's a great tool (though I'll be honest, there's room for improvement). What's been exciting to see is how many of our less than tech savvy veterans on the floor use it and use it well.
I would add that while I'm not their biggest fan, iMagic does do texting very well.
