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Here's a link to a great article that directly mentions texting and the legalities. Prior to reading the article, I was familiar with the Lithia litigation, and thought it was a lot of money. Read all the way to the bottom to see some settlement figures for other businesses, WOW!I suspect what most dealers don't have are conscientious enough employees to implement a non negotiable process that keeps all involved out of hot water.Can I Still Communicate with my Customer After the New FTC Rule? | Dealer Communications
Here's a link to a great article that directly mentions texting and the legalities. Prior to reading the article, I was familiar with the Lithia litigation, and thought it was a lot of money. Read all the way to the bottom to see some settlement figures for other businesses, WOW!
I suspect what most dealers don't have are conscientious enough employees to implement a non negotiable process that keeps all involved out of hot water.
Can I Still Communicate with my Customer After the New FTC Rule? | Dealer Communications
