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I think marketing via mass text messages is passé. And obnoxious..


However...on our mobile site (Used Lexus, Toyota, Honda, Subaru, CADILLAC Car Dealer Serving Salt Lake City | Prestman Auto Used Car Dealership) I added a "Text Us Now" link as our primary menu item. When clients are browsing on a mobile device, they are more apt to text for info rather than email or call. I have the HTML behind the contact button connecting to my sales manager's cell phone; as a result he gets the extra leads on a regular basis. He will text clients back up to 11pm at night, so make sure you have someone accepting these leads who is able to respond at all times of the night (most of our web traffic is after 10pm). But the flipside is the person selected for this texting privilege will get extra leads on a regular basis.

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