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I apologize ahead of time for not reading the thread all the way through before chiming in, but...One of our clients is testing text-us-for-specials prompting in images. The initial data looks strong. In the image, rather than the standard branding or website URL overlay, they are asking people to text for a special offer on some of their vehicles. I like it a lot, at least in theory, because it does seem to make the images stand out in the listings on Autotrader, Cars, the website, etc. We'll wait to see what the longer-term data says but if it pans out, we'll be telling all of our clients (and the DR community, of course) how they can do it. Not hard at all, really.
I apologize ahead of time for not reading the thread all the way through before chiming in, but...
One of our clients is testing text-us-for-specials prompting in images. The initial data looks strong. In the image, rather than the standard branding or website URL overlay, they are asking people to text for a special offer on some of their vehicles. I like it a lot, at least in theory, because it does seem to make the images stand out in the listings on Autotrader, Cars, the website, etc. We'll wait to see what the longer-term data says but if it pans out, we'll be telling all of our clients (and the DR community, of course) how they can do it. Not hard at all, really.
