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Just to expand on this a little further - I don't actually see texting as a lead generation tool, I see it more as a conversion tool. When it comes to vendors and text products, the value really lies in accountability more so than pure lead generation. Knowing each text has a paper trail, is compliant (depending on the vendor) and falls under a process means efficiency combined with a new data channel.The further this market grows the more actionable this data will become with the right tools and processes in place. There's no doubt texting and mobile traffic is growing as a whole and will continue to.
Just to expand on this a little further - I don't actually see texting as a lead generation tool, I see it more as a conversion tool. When it comes to vendors and text products, the value really lies in accountability more so than pure lead generation. Knowing each text has a paper trail, is compliant (depending on the vendor) and falls under a process means efficiency combined with a new data channel.
The further this market grows the more actionable this data will become with the right tools and processes in place. There's no doubt texting and mobile traffic is growing as a whole and will continue to.
