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Don't say I never ...

WOW - it sure gets the message across. Annoying as F*#$ but no doubt anyone watching TV or video online is going to watch and remember that one (1 time). They should have added the name of the dealership in the bubbles a few times. I wouldn't forget the commercial even after the first time I watch it but sitting here typing this, I can't remember the name of the dealership. And after the first time of being that annoyed, I doubt I would watch it again.
 
They are riding on the viral success of the original as a remix. I actually think if they did a more positive spin, rather than negative, it would have had more impact and more brand stickiness. I love the badger commercials, but I think they do a better job of poking fun and building value in their dealership.