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I was just notified by my VinSolutions rep about a minor change for dupe leads that allows the dealer the option of allowing the duplicate lead to update the VOI... something that could be good if the dupe appears after a period of time. We have a Chevy and a Nissan rooftop that we manage out of the same CRM and probably 40% of the OEM 3rd party leads we get will come with a Nissan and Chevy vehicle back to back. Simply updating the VOI isn't going to help a salesperson respond properly and may actually screw up OEM reporting on lead performance. I'd welcome a change that treats leads holistically and has conditional processes customized to "in market" signals rather that specific vehicle/model inquiries.