@ohno_san I don't think you can have automobiles in the Merchant Account. We have our retargeting inventory in our Business Data in the Shared Library of Google Adwords.
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Dynamic Remarketing Is Far More Useful To Dealers than Regular Remarketing
- Thread starter mwpistell
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- Oct 29, 2009
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I think your gonna like the Business Data in the Shared Library @ohno_san. I used Google Merchant Center a few years back. You have to make sure when you load the inventory in Merchant Center, you have to make sure you have "Publish to Google Shopping" unchecked. It's automatically checked off to send into shopping by default. Then I simply connected the Adwords account and the Merchant Center Account together. The hard part was identifying the specific vehicle the visitor looked at. To accomplish that, I used jQuery to identify the Vin on the page and pushed the Vin number back to Google Adwords as the Product Id. That was 3 years ago though!
- Apr 7, 2009
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✨ AI Highlights
The thread discusses Google's dynamic remarketing feature for automotive dealers, which displays ads containing the specific vehicles a user previously browsed on the dealership's website, rather than generic ads. The original poster reports 51% higher conversion rates with dynamic remarketing versus regular remarketing and notes it was in limited beta until recently, presenting an underutilized opportunity for dealers. The discussion confirms this isn't entirely new technology but acknowledges its improved automotive application and emphasizes the importance of testing, optimization, and data-backed decision-making rather than adopting it simply as a trendy feature.
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