- May 24, 2017
- 104
- 50
- Awards
- 2
- First Name
- Jason
Email is still the #1 marketing tool you have and the cost associated with it is nearly nothing.
Email open rate is based on a number of variables and the utilization of emojis is not something I would recommend. Email clients are becoming more advanced and Google utilizes its own AI to learn about which emails its community is reading versus those they delete in order to funnel future messages from specific senders directly into the appropriate destination, i.e. Inbox, Spam, Junk, Promotions, etc.
With that said, content is still king, however, (1) the layout of your content will jeopardize where your email ends up (2) having too many links or images will increase the likelihood of your email finding its way into a folder other than the inbox (3) server reputation of where your email is being sent from will have a direct impact on the destination as well.
With all of that, let's say your email is guaranteed to arrive into your targeted inbox, here are some additional things to think about (1) subject heading should be short and straight to the point (2) time of day is important.
We send out thousands of emails a day on behalf of our dealers which all end up in the user's inbox with an open rate of 87% and 79% interaction rate because we look at data and utilize machine learning algorithms in understanding open rates and response rates. It is a science these days
Email open rate is based on a number of variables and the utilization of emojis is not something I would recommend. Email clients are becoming more advanced and Google utilizes its own AI to learn about which emails its community is reading versus those they delete in order to funnel future messages from specific senders directly into the appropriate destination, i.e. Inbox, Spam, Junk, Promotions, etc.
With that said, content is still king, however, (1) the layout of your content will jeopardize where your email ends up (2) having too many links or images will increase the likelihood of your email finding its way into a folder other than the inbox (3) server reputation of where your email is being sent from will have a direct impact on the destination as well.
With all of that, let's say your email is guaranteed to arrive into your targeted inbox, here are some additional things to think about (1) subject heading should be short and straight to the point (2) time of day is important.
We send out thousands of emails a day on behalf of our dealers which all end up in the user's inbox with an open rate of 87% and 79% interaction rate because we look at data and utilize machine learning algorithms in understanding open rates and response rates. It is a science these days
