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Carluminati

Hat Trick
Feb 17, 2015
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It's always a good idea to check your email and blog headlines to gauge their value to the reader and there's a few good tools I've used in the past to help provide an assessment. By structuring better worded headlines, subject lines, etc - you can increase email open rates, which could help you sell a car sooner than later.

The first one I ever used: http://www.aminstitute.com/cgi-bin/headline.cgi These guys stress the important of a high emotional value, and you can tweak your verbiage accordingly.

Alternative option: https://coschedule.com/headline-analyzer This one is new but is also very powerful and in comparisons, both Headline Analyzers scored close to each other.
 
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✨ AI Highlights

A dealer shares two free headline analyzer tools designed to improve email subject lines and blog headlines by optimizing emotional appeal and readability, which can directly impact email open rates and sales velocity. The American Institute of Journalism's analyzer focuses on emotional value, while CoSchedule's offers a newer, similarly effective alternative. Both tools perform comparably and represent practical ways for dealerships to refine marketing copy for better engagement.

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