I wanted to get some opinions on the various email marketing solutions available out there. Popular companies I've seen from searching the forum seem to be Constant Contact and MailChimp, But the threads I found seem to be older. Jeff seemed to have overall positive words for Constant contact back in 2010. Has any dealer been recently using CC, Mailchimp, or something similar that they could share their results with? I know the success of any marketing product depends largely on how each dealer uses them, especially after reading Alex's article on opt-in email marketing.
We don't necessarily want to just blast our whole database every time, so it would be nice for the product to have the ability to tap into the DMS and filter our audience as needed (I'm assuming most would have this ability?). Also, are there products you've found that make it easier than others to import your own targeted List exported from the CRM or DMS?
Any feedback/opinions appreciated!
We don't necessarily want to just blast our whole database every time, so it would be nice for the product to have the ability to tap into the DMS and filter our audience as needed (I'm assuming most would have this ability?). Also, are there products you've found that make it easier than others to import your own targeted List exported from the CRM or DMS?
Any feedback/opinions appreciated!