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I think that line is age specific.  I really do.


I don't see a millenial worrying about it in the same way a baby boomer does.  It's a part of everyday life for up to 40% of the car buying market.  Apps like this mostly target millenials and younger gen x's anyway to a certain degree.  I get where you guys are coming from, I think that in the digital space, we need to think more millenial than boomer.