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Message: <blockquote data-quote="BillVaughnAlWestNissan" data-source="post: 60071" data-attributes="member: 10922">Just like everything else, these CTA's used to have a place until people realized what clicking those CTA's really meant. We actually had a great experiment with this. When we first started using Gubagoo's VR tool, the button said, "Get Payments." We wanted it to be more clear that it was a full DR tool so we changed the button to "Buy Now." Clicks on the button reduced about 80%. So yeah, if you have that as a CTA it is time to move on.The only exception we allow to any of the above CTA's is on our Toyota site. We have a button that says, "Confirm Best Price Instantly" that opens directly into a chat so that we can instantly tell people when we are priced below MAP pricing.</blockquote>

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