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[USER=3159]@Tarry Shebesta[/USER] you lost me at "...since 2008".  Do you have the data to back that up?  To me, you are basically throwing three CTA's within a clickable image.  "Drive It Now" "explore payment (implied with a shown payment)" and "Pre-Qualify" so to say it is the best CTA isn't really a comparison.  If you broke out those three, I'm sure you'd have some different data on each.  If any of us just took the entire SRP image which may include two, three, five, CTA's and make the entire thing a single clickable area, it would be the "most proven CTA" ever.