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Hi Jason, would you be willing to share the data on the conversion rate of a CTA button vs. an inline form if you have it? I'm not trying to attack, I'm genuinely curious which performs better because I've seen it both ways and always wondered what converts better.

It seems like all of the third party sites (Autotrader, Cars, CarGurus) still use an inline form, while most dealership website providers have switched to a CTA button. That leads me to assume that the third party sites have run tests and found that the inline form performs better. But I hate to assume things.

Regarding my color and sizing suggestions, that was just some constructive feedback on what I experienced as a user. I'm sure I'm not the only one that could have an issue tapping something super tiny or seeing gray font on a gray background. Could give your sites an even bigger conversion boost