GM never leads, it reacts to leaders.
Back in the day, GM made the same mistake with the Volt. 2x more expensive than the Chevy Cobalt XFE (Xtra Fuel Economy). Every Chevy salesperson greeted the Volt up with "why not buy TWO Chevy Cobalt XFEs?"
GM leaders should have led with the Caddy ELR instead of the Volt (ELR was a Volt with a Caddy skin)
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GM leaders have learned nothing from the Volt failure.
Ugh.