Facebook Ad Campaign: Interesting Results

[Sharko]

I've run a ton of FB ad campaigns over the years and the results for the latest campaigns are getting interesting. For those of you who care, here are the numbers (screenshot attached of same).




BTW, it's for a Toyota store in Oklahoma.


1. Running from Sept. 2 to end of month.
2. Total cost to date, as of Sept. 16th, just under $100.
3. Total clicks to website to date: 276.
4. Webform leads to date 4.
5. Calls to date: (? because I'm not using a tracking number on the landing page. I should have and I will next run.)


My takeaway is twofold:
A) ~.36 cents per website click is a champ in my book.
B) 4 solid, real, webform leads isn't bad, either (I checked them in Vin and all have been contacted and verified).


Sure, you could say, 4 leads @ $25 a piece is on the high side, and that's true, but I can't account for calls (yet) and that additional traffic is always valuable. This will be a nice spend of $150 IMHO.


Anyway, that's that.


BTW, the reason half the ad budget is used up by mid-month is only because I changed the lifetime budget.

 

[nevarlawae]

Do you have a screenshot of the ad?
Was it 100% promotional for sales? service? parts?

What do you mean by interesting? You got more leads, traffic, or the overall cost?

 

[Shawn Ryder]

I would like to see a shot of the ad as well! Just curious how it looks.

Also was it based on a specific data set sent to FB or was it simply setting up ads on the site?

Shawn

 

[craigh]

Very interesting numbers.. I've run a few of these campaigns myself and they all fall flat on their face.
We tried service reminders, vehicle promotions, actual vehicles, new vehicles, etc.

We got a couple form submissions here and there, but I found most of them to be very loosely targeted customers even if the ads were targeted. I love Facebook's targeting system, but I find that most people on Facebook are just not in the right mentality, so we need to develop ads that can creep in regardless of that.

I'm looking at doing some Facebook retargeting though - I think this may be useful, because if I don't have to pay for impressions it's a good way to keep hitting them over and over again after they leave.

 

[SnapRecruiting]

Ran FB ads for past businesses and for a couple of friends. Have over 10 years with Adwords and SEO work (specifically WP), but limited experience with FB ads. My experience:


If your company is something that can target "likes" / "interests", then FB can be a killer. Examples of what I've run with great success - K-Cups (coffee) and a Hockey retailer.

A complete failure was a private investigator, as we used a fairly "racey" pic - and the clicks on mobile devices were insane! This is because the pic is the main thing you see when on a mobile device.

A friend of mine who is CMO for a video company that targets the hard-core christian right has done phenomenally well with FB ads. So much so that they ditched Adwords and are spending over $100k per month on FB.

Now, targeting geographically is something I haven't done much of, so I'm not quite sure on that - and I don't know what demographics I'd hit, unless a luxury brand.

 

[Sharko]

Do you have a screenshot of the ad?
Was it 100% promotional for sales? service? parts?

What do you mean by interesting? You got more leads, traffic, or the overall cost?

1. Interesting in a good way. More leads, more clicks to website, less overall cost.
2. Here's the ad:




3. Geo, interest and age targeting using FB's ad creation tool. Potential audience about 540k.
4. Used cpc bidding although the cpm is about $4.80 if we went that way.