Facebook adds 'Auto Intender' category - Big News?

[ed.brooks]

I came across this post this morning on Search Engine Watch - New Killer Facebook Broad Targeting Options. One of the broad options is an "Auto Intender" category.

The name is a bit of a head scratcher at first blush, but as you can imagine (and confirmed by a Facebook Rep’), it targets users who are most likely in search of a new vehicle.

Will you be hopping on board?

 

[tomwhitejr]

ummm... I'm going to play with it a bit and see what I come up with...

 

[Bruce Novicky]

Tempting...

 

[kcar]

Interesting, going to test it out.