On 5-10-2014 Facebook announced their intention to bury posts that "like-bait"Quick Question Jesse- How often do you ask your Facebook followers to take action? Sometimes just by asking people to ""Like" or "Share" really helps with the reach. A post (with an attractive photo) that requires action such as "Like if you are Happy its Friday" vs a Post that just says "Yay its Friday" with the same picture tends to be have more successful activity. Please note that you need to use this technique sparingly and not every post. Good Luck!
News Feed FYI: Cleaning Up News Feed Spam"Like-baiting" is when a post explicitly asks News Feed readers to like, comment or share the post in order to get additional distribution beyond what the post would normally receive.