Facebook Introduces Partner Categories

[JessicaRuth]

Looking for a higher ROI with Facebook ads? Have a bad taste from a previous fail? Then look no further because Facebook is saving the day with Partner Categories.

Now, you're able to target further than before and hit more consumers ready to put new car keys in their hand.

With the help of data gathering companies, Facebook last week introduced Partner Categories - an effective, data-backed method to advertise on Facebook and see more results.

Check out this article and share your experience, thoughts and future plans on Partner Categories.

 

[danoneil]

It's very interesting to see the evolution of Facebook.

They have Search engine & Pay per click advertising ? Yes

By adding Partner Categories, it offers better targeting for their paid search. I like it and would use it.

 

[JessicaRuth]

I'm very interested in what the results will be. Let us all know how it goes at Heritage Honda!

 

[danoneil]

I am not a decision maker at Heritage Honda. Just wanted to share my opinion.

 

[Brad Korner]

The waterfall process of building the best qualified audience for your on line advertising has improved significantly with DLX Auto whether it’s within Facebook, eBay or other large portals with access to potential in-market shoppers. Polk, in conjunction with DLX Auto have created vehicle targeting segments based on what consumers are most likely driving and/or the vehicle that’s in their garage. This automotive data is available in further granularity by vehicle segment and timing of the consumer to be “in-market” to purchase a vehicle. The benefit to advertisers is that this 1:1 display targeting can be layered into the waterfall for significant reach based on automotive specific attributes.