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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Jeff Kershner posted a original DealerRefresh cartoon humorously depicting Facebook as a toilet, likely commenting on the frustration dealers and marketers feel about wasted ad spend or declining organic reach on the platform. The thread is primarily visual and satirical in nature, inviting community reaction to the metaphor. It reflects a broader sentiment among automotive marketers questioning the ROI and reliability of Facebook as a marketing channel.