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Ford Motor Premium Dealerconnection Site

Charles Gallaer

Full Sticker
Sep 12, 2009
14
0
First Name
Pomoco
Hello all,
I'm aiming this question to those Ford, Lincoln/Mercury dealers that have upgraded their Dealerconnection site to the Premium service. We recently made the switch and I like the layout so far. Only major gripe is that FordDirect and Clickmotive (the company Ford has contracted to create these sites) have told me that Ford does not allow Google Analytics code on the site. This wouldn't be so bad if not for Ford's awful reporting. Any suggestions or is there anyone out there who talked Ford and Clickmotive into allowing Google Analytics reporting? If not, any advice on getting reports that show unique visitors, page bounce rates, referral sites, etc? Thanks!
 

✨ AI Highlights

A Ford dealer expresses frustration with Ford's restriction on Google Analytics implementation for Premium Dealerconnection sites managed by Clickmotive, which limits visibility into detailed website metrics like unique visitors, bounce rates, and referral sources. The dealer seeks advice on whether other Ford dealers have successfully negotiated with Ford/Clickmotive to allow Google Analytics, or alternative solutions for obtaining comprehensive website performance data. The core issue is the inadequacy of Ford's native reporting tools compared to industry-standard analytics platforms.

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