Brian, there are a lot of free marketing opportunities online. Some are pretty mainstream such as craigslist, facebook, twitter, youtube, and some require a little more outside of the box thinking such as using photo upload sites, blog sites, and creating additional website or landing pages. But look at it this way, if there is a place online where you can get a link back to your website from a reputable site it will add to your overall dealership marketing. Most services out there that you pay for are really charging for the convenience of doing it for you as well as their experience in doing it right the first time.
If you have time to invest then do it yourself, if you time can be better spent elsewhere, pay someone to do some of it for you.
-Lou
