• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

From 80-100. My store's journey to 100 units a month

Hey everyone,
Jumping back into my old thread with a quick update!

Things at the store are still holding steady around 80. We made the call to let Buick go, and so far it looks like we’ve retained about 85% of those customers. Pretty happy with that.

Funny enough, even after two years, I’m still dealing with some of the same challenges, mainly getting vehicles on the lot quickly and staying on top of responses and follow-up.

That brings me to today’s topic: AI BDC tools.
  • Who here is using one?
  • Do you like it, and has it been worth the investment?
  • For a smaller Midwest store with roughly 200 leads a month, do you think hiring a person would be a better fit instead? Quicker, Consistent follow-up for longer, is what I am looking for!
 
  • Like
Reactions: Karen Ann

✨ AI Highlights

A rural Midwest GM dealer shares their strategy for scaling from 79 to 100 units monthly and asks whether dealer-taken photos or manufacturer-generated images perform better on listing sites. The discussion reveals conflicting perspectives: while some dealers believe custom photos drive engagement, others (particularly those shopping as actual consumers) find manufacturer photos more consistent and professional, highlighting a gap between dealer assumptions and real customer behavior when searching for specific vehicle features and specs.

Replies Views 30 9,111 Started Last Reply