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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Jerry Thibeau of Phone Ninjas shares a case study of Granger Motors in Iowa, which transformed its phone performance in six months through joint training with Dealer Knows Consulting, ultimately achieving an 80% appointment rate and 79 appointments. The thread's central insight is that phone training alone isn't enough — management commitment and willingness to replace underperformers are the real drivers of success. Commenters, including DealerRefresh founder Jeff Kershner, reinforce that managers who avoid accountability often do so because they know their own phone skills are weak.