- Oct 16, 2010
- 37
- 12
- First Name
- Jesse
This is part of our facebook process at our 150 car lot in Tinton Falls, NJ.
First, as owner, i personally send an invitation through facebook to all our customers who buy from us.
Second, Every desk in our store has a stand that say's " ON FACEBOOK? ASK ME HOW TO EARN UP TO $100.00 RIGHT NOW! " Every one asks what it means and if not we ask them if they saw it. The way it works is this. they have to suggest us to all their friends using the java script mentioned in a previous reply on this post. If they have 250 or less friends we give them a $25.00 restaurant.com gift certificate. (costs us $2.00), 251 -499 friends they get a $50.00 gift cert. (cost $4), over 500 friends they receive a Free car detail, $100 Value (cost us 3 hrs labor 1 guy) .
how do you get your salesman to care? Bonus, the sales person who gets the most friends suggested at the end of the month gets a cash bonus. the second highest gets a ipod touch. the 3rd, etc
Someone above said now why would you just want to get fans that haven't bought from you and that quality is better than quantity? But this is the thing, when someone goes to your page and u have 63 fans they will probably bounce. If you have 5k then they think there is a reason why so many people have followed u. so u need both quality and quantity. Then they stay and look around your page. they see contests, reviews, cust pics, happy people and you have a better chance of them following you. Then when they are following you and you run these contests giving away a detail here and there and a coupon that costs u a couple bucks you stay fresh in their minds. You get a facebook fan who just won a contest into your store for a free detail and the work just begins. You then have to turn them from a stranger into a friend. Then they'll remember you when the need a car. A couple of days a go a customer came in the store to pick up their plates and i heard a salesman say "hey , u on facebook?" she said yes and suggested her friends, then he said "do you have any friends outside in the car with you?, " she then brought 3 friends in and they all suggested their friends. It cost us 8 dollars in coupons but we got strangers (the friends) who never stepped in our door and we spent 10 minutes joking with them and making friends with them. I strongly believe that the chances of these 3 friends stopping back to us if they need a car is 100 times better then if they had just stayed in the car. so it's a mix of online and offline.
Check out our page www.facebook.com/mbmotorsport
First, as owner, i personally send an invitation through facebook to all our customers who buy from us.
Second, Every desk in our store has a stand that say's " ON FACEBOOK? ASK ME HOW TO EARN UP TO $100.00 RIGHT NOW! " Every one asks what it means and if not we ask them if they saw it. The way it works is this. they have to suggest us to all their friends using the java script mentioned in a previous reply on this post. If they have 250 or less friends we give them a $25.00 restaurant.com gift certificate. (costs us $2.00), 251 -499 friends they get a $50.00 gift cert. (cost $4), over 500 friends they receive a Free car detail, $100 Value (cost us 3 hrs labor 1 guy) .
how do you get your salesman to care? Bonus, the sales person who gets the most friends suggested at the end of the month gets a cash bonus. the second highest gets a ipod touch. the 3rd, etc
Someone above said now why would you just want to get fans that haven't bought from you and that quality is better than quantity? But this is the thing, when someone goes to your page and u have 63 fans they will probably bounce. If you have 5k then they think there is a reason why so many people have followed u. so u need both quality and quantity. Then they stay and look around your page. they see contests, reviews, cust pics, happy people and you have a better chance of them following you. Then when they are following you and you run these contests giving away a detail here and there and a coupon that costs u a couple bucks you stay fresh in their minds. You get a facebook fan who just won a contest into your store for a free detail and the work just begins. You then have to turn them from a stranger into a friend. Then they'll remember you when the need a car. A couple of days a go a customer came in the store to pick up their plates and i heard a salesman say "hey , u on facebook?" she said yes and suggested her friends, then he said "do you have any friends outside in the car with you?, " she then brought 3 friends in and they all suggested their friends. It cost us 8 dollars in coupons but we got strangers (the friends) who never stepped in our door and we spent 10 minutes joking with them and making friends with them. I strongly believe that the chances of these 3 friends stopping back to us if they need a car is 100 times better then if they had just stayed in the car. so it's a mix of online and offline.
Check out our page www.facebook.com/mbmotorsport
