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GettaCar's now Getta, and it's buying dealerships

Greg Spencer

Grease Monkey
Aug 7, 2020
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The community here's probably familiar with GettaCar, which is an online dealer with a geographic focus on Philadelphia, Washington DC and a few other nearby markets. The CEO announced this week on LinkedIn that it's now "Getta" and it's buying dealerships and turning them into digital-retail -- or 'omni-channel' -- powerhouses. These guys don't disclose revenue figures, but say they're growing quickly and a year ago, they announced a $25M fundraise. At the same time, they're doubling down on brick-and-mortar retail at a time when the big online competitors (Carvana, Vroom) centralize processing and put their showrooms online. What do you all think?
 

✨ AI Highlights

GettaCar, an online dealer operating in the Northeast, has rebranded to "Getta" and announced a strategy to acquire brick-and-mortar dealerships to convert them into omni-channel retail operations—a contrarian move against competitors like Carvana and Vroom that emphasize centralized, online-only models. The thread's limited discussion raises skepticism about the feasibility of this expansion, with one commenter noting that the company's $25M fundraise appears insufficient for meaningful dealership acquisitions at current market valuations.

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