• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

This is so true and goes to my neverending point that it doesn't matter how great your SEM, SEO, website or marketing are if the in-dealership experience sucks. Dealers need to be proactive in collecting reviews and there are several good tools to help with that ... but to push for reviews when you havent earned them in any way, shape, or form is useless