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At our nationwide chain of subprime used car dealerships we implemented a process 2 years ago to ask for a customer review at every single delivery and provided a guide on how a customer can easily share their experience using the Google Maps app on their phone.We went from most of our stores having under 10 reviews, to every store now having over 100, many close to 1,000. And these are little used car lots with no new car, service, parts, or collision departments.The key is coming up with a consistent process and getting staff bought in! One of our locations really took charge from the get-go and after the other locations saw their sales go up, every location was on board.
At our nationwide chain of subprime used car dealerships we implemented a process 2 years ago to ask for a customer review at every single delivery and provided a guide on how a customer can easily share their experience using the Google Maps app on their phone.
We went from most of our stores having under 10 reviews, to every store now having over 100, many close to 1,000. And these are little used car lots with no new car, service, parts, or collision departments.
The key is coming up with a consistent process and getting staff bought in! One of our locations really took charge from the get-go and after the other locations saw their sales go up, every location was on board.
