Reply to thread

Great question [USER=545]@Rick Buffkin[/USER]! Hell yes at some point you have to come the prospective buyer's attention. Well, your store, your car, or your salesperson has to come to the prospect's attention. But you are still a LONG way from being chosen. This is a complex decision for most buyers. You've made the consideration set, but your price, your reputation, the specific vehicle you have, your competition, etc., can knock you out of contention.