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Well, that's sorta what I was poking at in my replies. It has to be a combination of both (being found and caring for your properties). Typically speaking, if a dealer has incorrectly set up best practice, vital, 3rd party listings correctly, potential buyers might not find them well. Credentials are incomplete, etc. This affects SEO as well as reputation management and brand analytics.


Plenty of 3rd party listing sites that have applied incomplete dealer locations within their dB (without dealer knowledge). At that point, the dealers that ignore those listings can be screwed (I think of DealerRater and the like, dealers can ignore them if they like, but negative reviews fester). However, that does depend on how well Google respects those properties. In many ways, I see small dealers behind the eight ball on this level.