- Jan 10, 2026
- 2
- 0
- First Name
- Claudio
A few months ago, I decided to trade in my Honda lease. I went to a large dealership here in Miami (R. C. Honda Davie), assuming a high-volume dealer would have a more polished process. After a long conversation with a salesman, I asked for his contact info and credentials so we could stay in touch. A few minutes later, my phone buzzed with a text message: it was a blurry, crooked photo of a physical business card.
It really made me stop and think. Why is a multi-million dollar company—one that relies entirely on its sales team—still using such primitive communication? Why doesn’t a professional salesman have a better way to share who they are?
After looking into it, I realized this is actually the industry standard. Most sales reps have their info buried three layers deep on a generic “Our Team” page, usually next to an old headshot and a basic contact form. They don't have a professional, shareable link that represents them as an expert, so they resort to snapping photos of paper cards.
Having worked in marketing for over 20 years, I can see why dealerships hesitate to change. They’re usually worried about brand liability or salespeople posting unapproved content, and they dread the technical headache of having to ask a webmaster for every little update. But by playing it safe, they’re missing out on a massive engine for growth.
The sales team is the most powerful asset a dealer has. Each salesperson has their own social environment, a network of friends, and a following of repeat customers who trust them. When we don't give them professional digital tools, we’re essentially blocking a specialized force of brand ambassadors from doing what they do best. I kept thinking about how much value is lost when a salesman can't easily share current inventory or promotions within their own network. Instead of leveraging those hundreds of personal connections to drive new leads, the dealership stays invisible to that salesperson's community.
Imagine if a salesman could actually take pride in a personal digital storefront that promoted the dealer’s inventory and current deals directly to their own circle.
Imagine if your sales manager could:
Generate dynamic landing pages for every salesperson in seconds.
Sync inventory and promotions across all pages with a single click.
Manage everything from a phone, without needing coders or webmasters.
Monitor real-time statistics for every page.
Would dealers find value in it?
I’d love to get your thoughts—especially from those of you in the automotive or tech space. Is the "physical business card" finally dead, or is the industry just not ready to let go?
Thank you
Claudio
It really made me stop and think. Why is a multi-million dollar company—one that relies entirely on its sales team—still using such primitive communication? Why doesn’t a professional salesman have a better way to share who they are?
After looking into it, I realized this is actually the industry standard. Most sales reps have their info buried three layers deep on a generic “Our Team” page, usually next to an old headshot and a basic contact form. They don't have a professional, shareable link that represents them as an expert, so they resort to snapping photos of paper cards.
Having worked in marketing for over 20 years, I can see why dealerships hesitate to change. They’re usually worried about brand liability or salespeople posting unapproved content, and they dread the technical headache of having to ask a webmaster for every little update. But by playing it safe, they’re missing out on a massive engine for growth.
The sales team is the most powerful asset a dealer has. Each salesperson has their own social environment, a network of friends, and a following of repeat customers who trust them. When we don't give them professional digital tools, we’re essentially blocking a specialized force of brand ambassadors from doing what they do best. I kept thinking about how much value is lost when a salesman can't easily share current inventory or promotions within their own network. Instead of leveraging those hundreds of personal connections to drive new leads, the dealership stays invisible to that salesperson's community.
Imagine if a salesman could actually take pride in a personal digital storefront that promoted the dealer’s inventory and current deals directly to their own circle.
Imagine if your sales manager could:
Generate dynamic landing pages for every salesperson in seconds.
Sync inventory and promotions across all pages with a single click.
Manage everything from a phone, without needing coders or webmasters.
Monitor real-time statistics for every page.
Would dealers find value in it?
I’d love to get your thoughts—especially from those of you in the automotive or tech space. Is the "physical business card" finally dead, or is the industry just not ready to let go?
Thank you
Claudio
