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As someone who oversees a CRM inside a dealership, this is the absolute worst thing I could ever hear a vendor telling my staff. NO WORK-AROUNDS! We work very hard to get our staff using the CRM the right way - I'm sure you know how tough that is.If I were a GM dealer, and was worried about their backlash, I would have my people actually answer the leads at all hours of the day. I would buy a blackberry and assign it out each evening.
As someone who oversees a CRM inside a dealership, this is the absolute worst thing I could ever hear a vendor telling my staff. NO WORK-AROUNDS! We work very hard to get our staff using the CRM the right way - I'm sure you know how tough that is.
If I were a GM dealer, and was worried about their backlash, I would have my people actually answer the leads at all hours of the day. I would buy a blackberry and assign it out each evening.
