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I would make sure that your CRM vendor does in fact turn the clock off when making a phone call to a customer before taking that to the bank. 


How much do you think a dealership would be willing to pay monthly to have a person send a manual response during non business hours? A quarter of your yearly bonus might just convince me to start a new division of Phone-up Ninjas.  How does "Internet 1st Response Ninjas" sound?  If I could get five dealers to say "yes" I'd start putting the infrastructure in place next week.


While we're on the subject, it might be wise to look at a service that provides 7x24 1st responses.  I once looked at the average response time of a hundred dealers and compiled a report with the average.  Would anyone care to take a guess what it was?  And I am only talking about leads that came in during dealership business hours.