GM MAAP Pricing
- Thread starter BillVaughnAlWestNissan
- Start date
They announced they were doing this back in July with just a month's heads up. Dealers revolted. GM delayed it. Haven't heard anything since.
Sounds like they may add a new MAAP line on the invoice so it applies to dealers who don't participate in an LMA and can be enforced without violating dealer agreements.
Sounds like they may add a new MAAP line on the invoice so it applies to dealers who don't participate in an LMA and can be enforced without violating dealer agreements.
They sent out a letter to dealers dated 11/6/20 on Tuesday that it would be taking effect in January. It is a broad statement that does not mention any specific makes or models, so it appears it will be all of them. They also did not mention whether a dealer was in an LMA or not. One major problem that I noted is that they are requiring the breakdown of all rebates across all sites; including 3rd party sites who do not currently provide any breakdown of the numbers.
Our VW store has been on it for almost a year now. I am assuming GM is going to follow similar guidelines with pricing being tied to Co-op funds, compliance reviews etc. Its kind of a pain but if you can setup your IMS with some lifecycles/buckets/etc.(whatever your tool uses) based on trim level it makes life a lot easier. You just update your lifecycles once a month when the incentives come out. Put all your cars at MSRP on 3rd parties and submit for compliance often.
It's kind of a good thing really because then everyone has an advertising floor. No more $13,000 jettas.
It's kind of a good thing really because then everyone has an advertising floor. No more $13,000 jettas.
Will the OEM's self police and stop TV lease offers for vapor inventory?
You mean like running a superbowl ad on a $45,000 Arteon that most dealers have 1 or 2 of? Nah........
