- Dec 19, 2018
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Just some random shinfo, but GM just entered into the MAAP pricing foray effective January 1, 2021.
GM MAAP Pricing
- Thread starter BillKVMotorCo
- Start date
jscole86
Boss
- Mar 2, 2011
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I haven’t seen it yet, but it was my understanding that it was only going to be for certain models - mainly for new redesigns and newly launched models. But who knows!
- Mar 21, 2012
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They announced they were doing this back in July with just a month's heads up. Dealers revolted. GM delayed it. Haven't heard anything since.
Sounds like they may add a new MAAP line on the invoice so it applies to dealers who don't participate in an LMA and can be enforced without violating dealer agreements.
Sounds like they may add a new MAAP line on the invoice so it applies to dealers who don't participate in an LMA and can be enforced without violating dealer agreements.
- Dec 19, 2018
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They sent out a letter to dealers dated 11/6/20 on Tuesday that it would be taking effect in January. It is a broad statement that does not mention any specific makes or models, so it appears it will be all of them. They also did not mention whether a dealer was in an LMA or not. One major problem that I noted is that they are requiring the breakdown of all rebates across all sites; including 3rd party sites who do not currently provide any breakdown of the numbers.
Rick Buffkin
Sausage King of Chicago
- Oct 29, 2009
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- Jan 15, 2015
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Our VW store has been on it for almost a year now. I am assuming GM is going to follow similar guidelines with pricing being tied to Co-op funds, compliance reviews etc. Its kind of a pain but if you can setup your IMS with some lifecycles/buckets/etc.(whatever your tool uses) based on trim level it makes life a lot easier. You just update your lifecycles once a month when the incentives come out. Put all your cars at MSRP on 3rd parties and submit for compliance often.
It's kind of a good thing really because then everyone has an advertising floor. No more $13,000 jettas.
It's kind of a good thing really because then everyone has an advertising floor. No more $13,000 jettas.
joe.pistell
Uncle Joe
- Apr 7, 2009
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- Jan 15, 2015
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You mean like running a superbowl ad on a $45,000 Arteon that most dealers have 1 or 2 of? Nah........
