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GM MAAP Pricing

Dec 19, 2018
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Bill
Just some random shinfo, but GM just entered into the MAAP pricing foray effective January 1, 2021.
 
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jscole86

Boss
Mar 2, 2011
142
105
First Name
Josh
Just some random shinfo, but GM just entered into the MAAP pricing foray effective January 1, 2021.
I haven’t seen it yet, but it was my understanding that it was only going to be for certain models - mainly for new redesigns and newly launched models. But who knows!
 
Mar 21, 2012
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Ryan
They announced they were doing this back in July with just a month's heads up. Dealers revolted. GM delayed it. Haven't heard anything since.

Sounds like they may add a new MAAP line on the invoice so it applies to dealers who don't participate in an LMA and can be enforced without violating dealer agreements.

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Get Podium
Dec 19, 2018
44
54
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Bill
They sent out a letter to dealers dated 11/6/20 on Tuesday that it would be taking effect in January. It is a broad statement that does not mention any specific makes or models, so it appears it will be all of them. They also did not mention whether a dealer was in an LMA or not. One major problem that I noted is that they are requiring the breakdown of all rebates across all sites; including 3rd party sites who do not currently provide any breakdown of the numbers.
 

John V.

Boss
Jan 15, 2015
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John
Our VW store has been on it for almost a year now. I am assuming GM is going to follow similar guidelines with pricing being tied to Co-op funds, compliance reviews etc. Its kind of a pain but if you can setup your IMS with some lifecycles/buckets/etc.(whatever your tool uses) based on trim level it makes life a lot easier. You just update your lifecycles once a month when the incentives come out. Put all your cars at MSRP on 3rd parties and submit for compliance often.

It's kind of a good thing really because then everyone has an advertising floor. No more $13,000 jettas.
 
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