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Re: GM Rep Management "Required"

Eley,

You could not be more right...The last place a prospective customer is going to trust reading customer reviews is from the dealership's own website. DealerRater would be much better suited.

Going back to what we should always be focused on when discussing a product is "What is the goal we are attempting to achieve?". Is it to protect our online presence? If so...That is weak. Like the great brands out there why don't we focus on creating "brand defenders" that will go out online and protect your reputation due to their engagement with your dealership/product.

Overall I believe the real thing we are battling is not protection from online comments but the lack of positive engagement we have with our customers in this industry.

The future is bright as technology is forever changing and new start-ups are finding ways to bring this sort of engagement though ; )

I've thoroughly enjoyed reading the posts in this thread. Nice comments everyone.

-Garrett J