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Re: GM Rep Management "Required"




It is required only if your dealer wants to sign up for SFE - and then 20% of the SFE money is tied directly to the participation in a GM endorsed reputation management solution (being signed up).


I would advise you to "run the math" and see if SFE even makes a good ROI sense with the new requirements. The SFE enrollment fee plus the reputation management fee, and you will now be paying for the SFE facilitator and mystery shopping - of which were both paid for by GM before.


Remember that SFE is an option... and not required. Does it make business sense to YOUR business? And can the ROI make dollars and cents?