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Re: GM Rep Management "Required"Great points Drew;Your dealerships need to run the math for sure. Smaller dealers might lose money! In our case we do about 35-40 new cars per month between Chevy, Buick, GMC, & Cadillac. We were Buick/GMC with SFE. Our Chevy reps were pushing us to be Chevy SFE of course, so we signed up. They came back and said wait, you're going to lose money after the math was run. If we stayed Chevy only we would have lost $1,300 because we can't hit the required numbers with just Chevy volume. But if we signed with SFE as a multi-line dealer, we would stand to make over $35,000 for the year in the program. And we wouldn't have to do reputation management. Crazy isn't it........... so we signed up!As Drew said SFE is an option...... but you can bet the store they are looking at who is signed up and who is not with a different look! I sat in Las Vegas at the Chevy dealer meeting and heard Alan Batey say loud and clear: "you better be on the bus with us".You need to do the math if you are a smaller store.
Re: GM Rep Management "Required"
Great points Drew;
Your dealerships need to run the math for sure. Smaller dealers might lose money! In our case we do about 35-40 new cars per month between Chevy, Buick, GMC, & Cadillac. We were Buick/GMC with SFE. Our Chevy reps were pushing us to be Chevy SFE of course, so we signed up. They came back and said wait, you're going to lose money after the math was run. If we stayed Chevy only we would have lost $1,300 because we can't hit the required numbers with just Chevy volume. But if we signed with SFE as a multi-line dealer, we would stand to make over $35,000 for the year in the program. And we wouldn't have to do reputation management. Crazy isn't it........... so we signed up!
As Drew said SFE is an option...... but you can bet the store they are looking at who is signed up and who is not with a different look! I sat in Las Vegas at the Chevy dealer meeting and heard Alan Batey say loud and clear: "you better be on the bus with us".
You need to do the math if you are a smaller store.
