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While a "majority" is probably true, as the cost makes sense for a smaller dealer, last time I ran a check on the top 50 Chevy dealers in the US... less than 30 percent used a Cobalt site as a main website. And, ALL the top 10 used a non-Cobalt site as their main site. So if the Chevy dealers that are actually selling cars are not using the "mandated" GM endorsed site... what does that say?

I do understand that GM wants a limited amount of control over the look and feel of the dealers sites. But, doesn't that stifle growth and innovation? Doesn't that make Dealer A, look just like Dealer B?? And in a major metro market this is actually a hindrance to the dealer trying to make themselves look different - giving the customer a reason on why the dealer is different and should do business with them. That said - let the dealers (independent businesses) do what they want, with the vendors of their choice - with certain design aspects being mandated.

A little perspective - I wonder what would have happened if all the dealers had to have the same looking print ad 15 years ago?