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I'd rather not disclose that in this forum sorry. But I can tell you Google and Yelp reviews are very difficult to get for a few reasons. Both require you to register as a user first. Google requires that you use a real name in your review. Yelp most likely will filter first time reviews - especially if they are 1 or 5 star. So things work best if you know in advance if a customer is a "Yelper" or has a gmail account or yahoo account. Even so, those conversion ratios are about 10:1 (requests:reviews). And that is why we almost always include a DealerRater option for customers to leave a review: The link takes you directly to the review form. We like Edmunds for this reason too.


A few more observations: Sales customers are much more willing to write a review than service customers. Reviews are more likely to occur if you give the customer a heads up that a review request email is coming. And sending it as soon as possible after the sale seems to help.


Good luck everyone. If I find a way to opt-out of the GM RepMan program without jeopardizing SFE Money, I'll let you know how it was done. Somebody has to be bright enough to see we are being forced to use a service that is not very effective and pull the plug on this thing!


Reminds me of the... "Hey, we're putting all your inventory on eBay" experiment GM tried a year or so ago.


D