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We signed up two dealerships and choose Digital Air Strike for our Buick GMC Cadillac location and Cobalt for our Chevrolet location. Between those two I would give the edge to Digital Air Strike. That BGC dealership does not have the same amount of sales and service opportunities so it is tough to compare them head to head for review counts and survey replies. The integration process was a little smoother with Digital Air Strike and they are easier to work with. For example we requested the script for the review widget so we could insert that on other websites and Cobalt refuses to do that.  We are considering switching our Chevy dealership over to DAS or Naked Lime but our LMA pays for it through Cobalt so we are going to stick it out a little longer and see how everything works out.

For example we are trying to set up different contact points for warranty pay vs. customer pay for closed service R.O's and want to make sure the GM Survey does not get lost in all of this activity. GM will not allow that dates of when these are sent though. We want our customers looking for the GM survey and do not want them to think that these short rep management surveys are what they should be looking for. Little things like that are giving this negative feedback and disappointment.  Other restrictions come from being forced to put the poor reviews with the good.  I understand that poor reviews are an opportunity to stand out and I feel that a negative review is needed every now and again on review sites to keep things honest.  On our actual website though I feel we should be able to make that decision.  We spend a lot of time, energy and money to get traffic to our websites so that is the last past we want to highlight a negative customer experience and drive the new customer away from OUR website after we finally got them there.  A customer visiting an exact dealership website will understand that the business is only going to want to highlight positive interactions and is using to help promote business. If I were shopping for some type of big ticket item, I would not expect to visit a website for an ATV or boat dealership for example,  and find negative reviews on that dealerships own website.  That is not a good selling point and I would question why that business did that before I appreciated them for their honesty.