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Remember when I said that this program had the potential to negatively impact GM dealers by pushing unsold prospects off their website and back to the web to find "real reviews with real stories?" I rest my case.GM, you are failing your dealers if you think this is going to help them win business. 5 Words and 5 Stars does NOT sell cars!Does this motivate you to want to work with this dealer?[ATTACH]1617[/ATTACH]...and my all time favorite from the same dealers feed:[ATTACH]1618[/ATTACH]This is a 5 year leap in the wrong direction! Consumers aren't positively impacted by 1st party content, especially non-verified content like this that is completely devoid of anything resembling a story they can connect with? The source is what gives any Word of Mouth validity and credibility. No source = Not trustworthy! I know that SFE isn't really a choice for some of you, but please don't rely on it, because this is clearly not a well thought out deliverable when "No Comment" is displayed in your review feed.I'll be blunt. If you are a GM store on the SFE mandated Reputation Management program you have a greater need for a REAL 3rd party strategy than your competitors, especially off-brand. A smart competitor will use a feed like this on your own website to take business away from you by creating a strong seed of doubt that a.) the content is even from REAL customers in the first place, and b.) that you can provide an experience worthy of their business when your previous customers have "No Comment" about their own experience. If I were selling against this dealer I certainly would.
Remember when I said that this program had the potential to negatively impact GM dealers by pushing unsold prospects off their website and back to the web to find "real reviews with real stories?" I rest my case.
GM, you are failing your dealers if you think this is going to help them win business. 5 Words and 5 Stars does NOT sell cars!
Does this motivate you to want to work with this dealer?
[ATTACH]1617[/ATTACH]
...and my all time favorite from the same dealers feed:
[ATTACH]1618[/ATTACH]
This is a 5 year leap in the wrong direction! Consumers aren't positively impacted by 1st party content, especially non-verified content like this that is completely devoid of anything resembling a story they can connect with? The source is what gives any Word of Mouth validity and credibility. No source = Not trustworthy! I know that SFE isn't really a choice for some of you, but please don't rely on it, because this is clearly not a well thought out deliverable when "No Comment" is displayed in your review feed.
I'll be blunt. If you are a GM store on the SFE mandated Reputation Management program you have a greater need for a REAL 3rd party strategy than your competitors, especially off-brand. A smart competitor will use a feed like this on your own website to take business away from you by creating a strong seed of doubt that a.) the content is even from REAL customers in the first place, and b.) that you can provide an experience worthy of their business when your previous customers have "No Comment" about their own experience. If I were selling against this dealer I certainly would.
