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After a hard fought battle to get the store, we did SFE. Why? Emily I'm 100% with you. If the first three "reviews" have no value to a customer, why would they read more or even believe in their validity? If the service advisors and sales professionals would have a conversation in the store, as my friend @micah_birkholz teaches with Cobalt/ADP. We all know buy-in and education is important. What is key is that people buy from people and people do for people not businesses-so the human connection to the importance of leaving a review has to be impressed upon customers while at the store.[ATTACH]1658[/ATTACH]
After a hard fought battle to get the store, we did SFE. Why?
Emily I'm 100% with you. If the first three "reviews" have no value to a customer, why would they read more or even believe in their validity? If the service advisors and sales professionals would have a conversation in the store, as my friend @micah_birkholz teaches with Cobalt/ADP. We all know buy-in and education is important. What is key is that people buy from people and people do for people not businesses-so the human connection to the importance of leaving a review has to be impressed upon customers while at the store.
[ATTACH]1658[/ATTACH]