GM said "Make yourself valuable"

[danoneil]

Hi Mel,

The best thing you can do is shop your competitors in your market . Shop them for price. Shop them & learn what kind of language they use in their templates. Do they include freight ? Dealer process fee ? How much they charge for add on's. Basically, know thy enemy !

I would also look at the websites of the 3 biggest dealers for your brand. I am a Honda dealer in Baltimore. Norm Reeves & Boch Honda. I implemented things from their websites to our site.

Good Luck.

 

[Jlewis74]

Good advice above mine, shot them and see what they are doing. Also post your dealership website and I am sure you will get some advice on it also. Social media is a big deal now if dont correctly.